About Us

SmartOysters was founded by Ewan McAsh and Philip Browning with the goal of ‘getting the farmer off the farm’ and ensuring the farm business is digital-ready. It has achieved just that and has since bought on expertise in data analytics and data strategy through Dennis Claridge and James Horton.

Ewan McAsh
Ewan McAshMcAsh Oysters
Marine Scientist
14 years Oyster farming
Nuffield Farming Scholar (2012)
Founder of Signature Oysters (2015)
Founder of SmartOysters (2017)
Founder of OysterLife Farm Management (2018)
Ewan has pioneered key innovations and the McAsh family have been the first to adopt many of the practices that have subsequently become standard within the NSW oyster industry.
He has won recognition and respect beyond the industry for his pioneering of farm based provenance and direct to consumer and restaurant marketing initiatives via Signature Oysters Pty. Ltd.
Ewan is a visible face within the Oyster industry, he regularly appears in the media and TV programs such as ABC Landline. He is often personally requested to attend food and oyster festivals.
For Ewan, SmartOysters represents a final piece of the puzzle – the ability to scale farm and farmer based collaboration so that oyster farming is not constrained by geography.
Ewan has recently launched the new share farm initiative OysterLife www.oysterlifemgmt.com using the SmartOysters platform.
Philip Browning
Philip BrowningEnvironmental Scientist specialising in hydrogeology
He subsequently spent 25 years in a corporate career as a strategist and trusted advisor at board and CEO level; advising on large social infrastructure and Information, communications and technology programs for government and not for profit organisations.

For Philip, SmartOysters is the manifestation of 20 years of strategic thinking and the experiences of advising on strategic change and digital disruption. SmartOysters embodies lessons of employee engagement, data ownership and governance learnt while working in the health and wider human services sectors. It is a platform that totally transforms an entire industry.
Philip holds an honours science degree (major environmental science/hydrogeology), post graduate degrees in HRM and IR and a Master’s Degree in Management as well as qualifications from the Institute of Company Directors.

Colin Bridges
Colin Bridges Business Development Manager
Col has more than 29 years’ experience working throughout the UK, New Zealand & Australia in the environmental sector in fields as diverse as aquaculture, forestry, lake management, & local government.

He is known throughout the Australian & international aquaculture industry as a passionate advocate for the use of technology in farming enterprises.

For Col, SmartOysters represents the future of aquaculture. It will future proof enterprises and provide operators with an unprecedented level of control.

Col holds a BSc Environmental Science & Technology from Exeter University in the UK. He also has a range of other qualifications and competencies that benefit our customers and our company.

James Horton
James HortonDatanomics
Datanomics was founded by James Horton and Dennis Claridge in 2016 with the aim of helping organisations and groups gain greater agency in the data economy through collective action. They do this by developing ethical and sustainable models for sharing data that shift value to creators and makers; and, by building practices based on shared values and principles.

James has been working with data for a long time, having being involved in the Australian government’s first forays into data management in the early 1990s. His compulsive curiosity and sharp intellect have drawn him along the data trail for almost 30 years. His passion lies in using data for social good.

James Horton is our data strategist – looking ahead to ensure SmartOysters farmers are optimally placed in the emerging field of ag-tech

Datanomics developed the SmartOysters roadmap and continues to push us & our customers towards an ever brighter future.
He is known throughout the Australian & international aquaculture industry as a passionate advocate for the use of technology in farming enterprises.

Mark Mills
Mark MillsGeneration Investment & Signature Oysters
Mark has built his career on the idea that environmental issues are important to investment outcomes. In the early 90’s, Mark a partner designed a rating system to assess the environmental performance of businesses in order to develop investment funds. In 1999 they established an investment business in Australia based on a broader environmental, social and governance rating system. In 2005 Mark and his family moved to London where he helped establish Generation Investment Management with renown climate change activist & former Vice President Al Gore . Mark remains a partner of the firm, which pioneered what is known today as sustainable investing. As chairman of Signature Oysters he is proud to be associated with the provision of premium oysters, one of the few truly sustainable forms of aquaculture. Mark is a shareholder of SmartOysters, a friend, mentor and financial backer of Ewan McAsh.
Dennis Claridge
Dennis ClaridgedoubleIQ
Founded in 2000 by Dennis Claridge & Mark Stammers. DoubleIQ works with some of the largest customers in Australia building large scale web based data intensive applications. DoubleIQ employees a team of 25 and is based in Melbourne CBD.

DoubleIQ has built a large scale data environment from the ground up, hand picking selected technologies along the way. This means we can customise quickly and cost effectively to meet your needs no matter what they are.

The hallmark of Dennis’s career has been in leading the successful implementation of ground breaking and innovative projects, that require substantial development and introduction of new technology, processes and people. SmartOysters is his latest project

DoubleIQ provides on-going IT development and operational support for SmartOysters.

Jeremy Peachey
Jeremy PeacheyMapping & Onboarding Support
With Diplomas in Natural Resource Management and Network Administration, Jeremy is well placed to combine these areas of interest and focus his abilities into the mapping of oyster leases. Originally studying Surveying before travel and heading towards his passion for the environment, Jeremy has been involved in numerous revegetation projects in South Australia and NSW including coastal rehabilitation, river rehabilitation and wetland construction.

For Jeremy who is also developing Aquaponic systems, SmartOysters is another step towards sustainable food production and job security within the primary production sector.

Discover The Future

Building saleable, sustainable and resilient Aquaculture

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